Power user playbooks
A thematic guide we use with product teams: how to find advanced users, instrument their jobs, and keep definitions shared across the company.
How we sequence the work
Each step produces an artifact your team can reuse—never a black-box score.
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Frame the job
Name the outcomes that matter: expansion, retention, successful completion of core workflows. Vanity traffic stays off the table.
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Draft the cohort
Combine depth, breadth, and outcome signals into a provisional power-user definition, then stress-test it with interviews.
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Close measurement gaps
Design events for the jobs those users perform. Prefer durable names over UI chrome that redesigns every quarter.
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Map habit loops
Read sequences that predict return visits. Spot friction where loops stretch or break for advanced users.
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Hand off decisions
Deliver a prioritized brief for product and success—definitions, dashboards to trust, and questions to retire.
Want this run on your product?
Start with a Power User Audit or ask for a tailored playbook workshop.