Funnel Exports That Survive Device Splits

Raw funnel CSVs often collapse device context into a single column that stakeholders ignore. When someone later asks why step three looks healthy on mobile but weak overall, the file cannot answer.

Export each critical step with device class, entry referrer class, and whether a prior same-day session existed on another device. Keep step names identical across surfaces so joins remain trivial.

Add a simple flag for “continuation after other-device session.” That flag turns a flat funnel into something usable for cross-device behavior questions without requiring a full warehouse rebuild.

We use this export shape during Session Continuity Reviews so both product and marketing can read the same sheet in a meeting.