Attribution Alignment Consultation
Clarify how first-touch, last-touch, and cross-device paths should be credited so marketing and product reports stop contradicting each other.
Who it is for
Marketing and product leads who disagree on which channel or device started a conversion.
Result you leave with
A shared attribution policy document and a list of report definitions both teams can accept.
What is included
- Pre-read of your current attribution settings
- Facilitated alignment session
- Written policy summary with edge cases
What is out of scope
- Ad account reconfiguration
- Vendor contract negotiation
How the work proceeds
- Collect current rules and disputed reports
- Run the alignment session
- Issue the policy summary and follow-up Q&A